Get Jobs When You’re On the Job.
We will build an AI agent for your business—one that works 24/7, answers every call, captures every lead, and keeps things moving when you’re off the clock. While you’re out on the job, we’re on the line—turning missed calls into booked appointments and new business, day or night.
We're better than your Voicemail.
Stop losing jobs because you rely on a basic voicemail.
Your voicemail is costing you business. It can’t engage, answer questions, qualify callers, or follow up—and it certainly can’t generate leads.
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Vertical Fish AI Agents can.
We answer every call instantly—even after hours—capturing details, selling your services, and booking jobs while you’re busy or closed.
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With Vertical Fish, every call becomes an opportunity. And every opportunity turns into a customer.
Imagine Mornings with Leads, Not Messages.
Vertical Fish is the help you’ve always needed—the kind that never clocks out, never lets a call slip, and never misses a chance to move your business forward. While you rest, we keep working, so you wake up ahead instead of behind.
Answer Calls
Answer all calls, send follow-ups, inform customers, and make your business the go-to.
Leads to Sales
Capture leads, book appointments, and close deals faster than your competitors.
Simplify Tasks
Simplify your business by automating time-consuming tasks and have more time to grow.
Save Money
AI provides 24/7 service, cuts payroll, and boosts revenue while lowering overhead.
Real AI. On the Job. All the Time.
​This is real artificial intelligence—not science fiction, but come-to-life technology.
Not all “AI” is created equal. Many services claim to use artificial intelligence when, in reality, they’re just glorified auto-attendants—limited phone menus, canned responses, or rigid chatbots that frustrate customers instead of helping them. That isn’t AI.
The Difference
Vertical Fish is different. We use large language models (LLMs)—the same advanced technology powering today’s most capable AI systems. This means your callers don’t get bounced through robotic menus or one-size-fits-all scripts. Instead, they interact with a smart, human-like assistant that understands context, remembers details, and responds naturally—day or night.
Simple Pricing, Built for Growth.
Start simple. Scale big. Pay only for what helps your business grow.
We offer pre-built plans to help you get started quickly, and we can also dive deeper to design exactly what your business needs. Whether you’re a small operation or an enterprise, Vertical Fish has the flexibility to add AI where it matters most—helping you capture leads, streamline workflows, and grow smarter.
Affordable Coverage
Hiring staff to answer phones 24/7 simply isn’t realistic for most businesses. With Vertical Fish, even our Starter plan delivers round-the-clock coverage for less than $1 an hour. That means your business has a reliable, always-on receptionist—without payroll, benefits, or overhead.
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Scalable Plans
Every business is at a different stage of growth, which is why our plans are designed to scale with you. Start small with basic call answering and lead capture, then move up to advanced features like CRM syncing, SMS follow-ups, or custom workflow design as your needs evolve. Whether you’re running a local shop or managing multiple locations, Vertical Fish adapts with you.
Proven ROI
The math is simple: one saved customer, one booked appointment, or one captured lead can pay for an entire month of service. Instead of losing opportunities to voicemail or missed calls, Vertical Fish ensures every interaction counts. Over time, the value compounds—helping you grow revenue, retain customers, and stay ahead of the competition.
But Doesn’t an AI Agent Sound Like a Robot?
Not anymore. Vertical Fish AI is designed to sound natural, conversational, and human—far from the clunky phone trees or robotic voices people are used to. Our agents use real speech patterns, adapt to tone, and respond in ways that feel authentic. To your customers, it’s just like talking to a friendly, knowledgeable team member who never misses a call.
Industries We Serve.
Vertical Fish AI is built for businesses that can’t afford missed calls, wasted time, or frustrated customers. Whether you’re in the trades, professional services, or running a busy local shop, our AI agents step in where voicemail and overworked staff fall short.
Some of the industries we work with include auto repair and auto sales, B2B consultants and coaches, cleaning and janitorial companies, contractors and home services, and event planners and creative services.
We also support insurance agencies, jewelry shops, law firms and professional services, real estate and property management, and restaurants and takeout businesses.
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Wherever calls, bookings, or customer touchpoints drive revenue, Vertical Fish AI can step in as a 24/7 solution. And if you don’t see your industry listed, chances are we can still build a tailored AI assistant that fits your business.
Not Sure About AI? Start with an After-Hours Attendant.
You don’t have to leap into full automation on day one. The easiest place to begin is with an AI attendant that answers calls after hours. Instead of sending clients to voicemail, Vertical Fish provides a professional, human-like presence that answers immediately, captures details, and books next steps—so you wake up to new opportunities, not missed calls.
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It’s the simplest way to experience AI working for your business—without risk, without complexity, and without losing another customer to silence.
We Can Also Customize Solutions for Your Business.
If you want more than our basic plans, we’ve got you covered. Vertical Fish can design advanced automations tailored to your business—whether that means deeper CRM integrations, industry-specific workflows, or custom AI features built around how you operate. Our goal is to give you exactly what you need to maximize results, without locking you into a one-size-fits-all system. Let’s build a custom AI solution that fits your business—book a consult today.
Some Examples of Custom AI Automation That Can Work for Your Business
Appointment Management
From contractors booking service calls to law firms scheduling consultations, we create appointment flows that handle confirmations, reminders, and even rescheduling. Your calendar fills itself while you focus on the work at hand.
Automated Prospecting
Every call, form submission, or chat interaction becomes a tracked lead. We qualify prospects, log details, and trigger follow-ups instantly by SMS, email, or voice—so nothing slips through the cracks.
Smart Workflow Management
We build bridges to your CRM, ERP, or POS. Data flows directly into your system of record, whether that means updating client files, logging service requests, or syncing orders. If your platform doesn’t integrate easily, we’ll create a workflow that makes it possible.
Will it connect to my CRM and POS?
Your business already runs on tools like CRMs, ERPs, and POS systems. Vertical Fish was designed to work with them—not against them.
Vertical Fish is designed to integrate seamlessly with your existing business systems. Whether you rely on a CRM, ERP, or POS system, our platform can connect directly through available APIs, webhooks, or middleware bridges to ensure data flows smoothly across your workflows. We support leading platforms such as Salesforce, HubSpot, Zoho, and other major CRMs, as well as POS and ERP systems for scheduling, order management, and back-office operations.
For systems without native connectors, we can configure custom workflows that capture and structure lead data so it can be imported into your environment without disruption. The result is a flexible, scalable integration layer that adapts to your technology stack while ensuring that no lead, call, or appointment is ever lost.
Who is Vertical Fish?
We’ve been working in eCommerce, POS, payments, CRM, database management, and software development for decades, so we’re intimately familiar with the challenges businesses face in running and scaling their operations. That’s why we’ve gone all-in on AI—helping businesses harness it to maximize efficiency, capture more opportunities, and grow stronger.
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Since 1998, our team has supported more than 25,000 merchants in saving time, cutting costs, and expanding their operations. We started as a small business ourselves, so we know what it means to juggle multiple roles while trying to scale.
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With decades of operational expertise behind us, we’ve built services that deliver practical, AI-driven support designed for the real world. By blending deep business experience with powerful automation, we help you attract more customers, simplify your workload, and stay focused on what matters most: growing your business.
Why use Vertical Fish?
What Makes Vertical Fish Different?
Vertical Fish isn’t just another AI service—we bring over 30 years of real business experience to the table. We know the struggles merchants face, and we build AI solutions tailored to your needs, from simple call answering to advanced automations that streamline operations. With Vertical Fish, you get more than tech—you get a partner dedicated to helping your business run smoother, serve customers better, and grow stronger.